Expensive Cars Have DLC Now, And It's Taking The Piss

Expensive Cars Have DLC Now, And It's Taking The Piss

For a few years now some car companies have been experimenting with an idea ripped straight out of video games. Someone somewhere figured that hey, if people are willing to pay for a game then spend more money inside the game they already bought, then they might do the same for cars—a far more expensive and lucrative business.

BMW, for example, offers a subscription service where for $18 a month you can get heated seats, or pay to unlock adaptive cruise control. Tesla has a pricey ($99-$199 a month!) subscription service for its self-driving software in some cars, and Volkswagen, Toyota and GM have all trialled similar subscription-based unlocks or features as well.

https://kotaku.com/mercedes-bmw-car-dlc-subscription-unlock-video-games-1849818834