Ubisoft Back On Steam Just In Time For Assassin’s Creed Valhalla's Final Update

After saying the PC storefront’s model was 'unrealistic' in 2019, Ubisoft is back but you’ll still have to use its launcher

Ubisoft Back On Steam Just In Time For Assassin’s Creed Valhalla's Final Update

Ubisoft was one of many publishers in the last few years to ditch Steam for its own storefront or Epic’s launcher. And like so many, including Activision, Ubisoft is now coming back to Steam with the upcoming release of Assassin’s Creed Valhalla on the platform, after 2019 comments from the publisher suggested the Steam distribution model was “unrealistic.”

 

Publishers are greedy. And most digital storefronts, like Valve’s uber-popular Steam, take a cut of every game sale and DLC purchased. So many publishers, like Activision, Ubisoft, and EA, have spent the past few years ditching Steam and creating their own PC launchers and storefronts to avoid getting a cut taken out. It got out of hand very fast and many of these launchers were shitty, offered little incentive to use, and felt like they were always one update away from breaking entirely. So, needless to say, a lot of people disliked publishers jumping off Steam. And in recent times, companies seem to have realized they are losing money by avoiding Steam while also burning cash on lousy launchers. For example, Ubisoft is back after mostly ignoring Steam for the last few years.

https://kotaku.com/ubisoft-connect-steam-assassin-s-creed-valhalla-1849809946